About company

Svetlana Matelo

Svetlana Matelo

Head of DRC group


  • R.O.C.S.® was established in 2005. Our goal is to create innovative oral care products that could make an impact on the industry. ​We aim to take the effectiveness of oral care to a new level.
  • In our products we use natural ingredients which are an ideal, well thought out combination and are proved to be effective in the prevention of cavities and gum disease.
  • To provide high effectiveness of natural ingredients in our formulas we have developed a unique cold-brew technology. We also pay a lot of attention to the quality of ingredients, its compatibility and the ratio for the highest oral care efficiency.

People’s well-being and quality of life is our priority

  • Our products designed for different age groups given the specifics of various age periods.
  • We use mostly natural ingredients that are neutral to human body.
  • We developed formula without fluoride with the same effectiveness as fluoride ones. That makes our products safe.
  • We develop unique complexes bearing in mind special needs and different age groups.
  • By developing unique patented formulas we bring the art of innovation to a completely new level. We improve people’s health and quality of life.

Without fluoride and antiseptics

The name of the brand itself, R.O.C.S. (Remineralizing Oral Care Systems), precisely reflects the product’s concept. All R.O.C.S. toothpastes are medicinal and prophylactic – they strengthen the enamel, increase tooth resistance to caries, relieve and prevent inflammation of the gums, freshen the breath and give the teeth back their natural whiteness. Long-lasting tooth and gum hygiene is a trademark of R.O.C.S. products.

The brand’s philosophy can be expressed in three words: quality, effectiveness, safety. When developing toothpaste formulas, the WDS laboratory pays a lot of attention to the quality of ingredients, their compatibility and the amounts in which they would be most effective.

The R.O.C.S. range even has toothpastes made almost completely from natural ingredients. These natural toothpastes do not only keep the teeth clean, but also protect them, lower their sensitivity and also improve the condition of even diseased gums.

One specific feature of the R.O.C.S. toothpastes is the extremely scant use of fluorides. Most of the toothpastes do not contain fluoride at all, and when it is used, it is used in relatively small amounts. However, R.O.C.S. toothpastes that contain no fluoride are no less effective than those of its competitors that do contain fluoride, offering safer caries prophylaxis.

As an alternative to fluoride, a set of minerals that contain the biologically available calcium, phosphate and magnesium is used. The anti-caries effectiveness of the mineralizing formula used in R.O.C.S. toothpastes had been proven by a two-year study of school caries prevention, which was carried out under the supervision of the World Health Organization. The formula is also used in treating children’s early caries without the risk of negative side effects, as well as in cosmetic dentistry.

The anti-adhesive properties or bromelain and xylitol are the most important active ingredients in the R.O.C.S. formula. Bromelain, synthesized from pineapple stems, decomposes plaque and prevents the formation of new plaque. Xylitol, being a natural ingredient, has antimicrobial properties, which are used to fight caries-producing bacteria and fungi. Based on clinical trials, microbiologists have concluded that R.O.C.S. toothpastes possess prebiotic qualities and normalize the composition of the oral microflora.

In search of new formulas

The formulas of new products are subjected to strenuous laboratory and clinical trials, both in the development stage and after the launch of the product. The results of these trials are always published in specialized medical publications, and also presented at scientific conferences both in Russia and abroad, including the FDI World Dental Federation congresses.

Today the laboratory owns more than 50 formula patents, while its finds have been made to be the basis for more than 10 scientific studies.

The use of a large quantity of natural components also demands special production techniques, which make the production itself more complex and time-consuming than normal. In order to preserve the beneficial properties of the components, R.O.C.S. toothpastes are synthesized at low temperatures, which takes eight hours instead of the usual two.

Special approach to children

The DRC group produces about a hundred different toothpastes, each designed for a specific age group, from children to the elderly.

The R.O.C.S. Baby toothpaste can be used even before any teeth have appeared, in order to protect the gums. At this age, children are not yet able to rinse their mouths, and almost always swallow all toothpaste. This is the reason why this particular toothpaste is manufactured using natural components, which are not harmful when swallowed, do not cause allergic reactions and lessen the discomfort of teething.

For the 3-7 age group, the company offers the R.O.C.S. Kids range, for the 6-12 age group – R.O.C.S. Junior, while for the 8-18 age group – R.O.C.S. Teens. The formulas of these toothpastes have been developed while paying special attention to how the teeth develop at each specific aging stage. Besides toothpastes, the company also manufactures several dental rinses, as well as a wide variety of oral hygiene utensils: brushes, dental floss and interdental brushes.

Expanding abroad

Today R.O.C.S. oral care products can be bought in Russia, other CIS countries, the Baltic countries, Finland, Germany, Turkey, Japan, Cyprus, Poland and Malaysia. In total, DRC’s products are sold in over 50 countries worldwide.